Sirma Mobile

Sony Ericsson announced two new Android smartphones

June 29, 2011

Sony Ericsson broadened its portfolio with the introduction of two new Xperia smartphones - Xperia ray and Xperia. The two devices are running the latest version of the Android platform for smartphones (Gingerbread 2.3) and deliver unique consumer experiences. The company also announced new Smart Extras that enhance the overall Sony Ericsson experience.

"Today’s announcement demonstrates that we continue to deliver a portfolio to make the Sony Ericsson experience available to a broad range of consumers," said Steve Walker, Chief Marketing Officer, Sony Ericsson. "As the Android platform gains market share in Asia Pacific, the Xperia portfolio is well positioned to deliver consumers a unique and differentiated experience."

Xperia ray combines a slim 9.4mm form factor with a high quality aluminium frame and a 3.3" screen. To deliver speed along with stunning visuals and clarity, this Android smartphone contains a powerful 1Ghz processor and uses Sony technology such as Reality Display with Mobile BRAVIA engine and a 8.1mp camera with Exmor R for mobile sensor.

For consumers with an active lifestyle Xperia active has a compact design combined with a number of innovative hardware features including a 3" screen, a powerful 1Ghz processor and a 5mp camera. It is also dust proof and water resistant and uniquely incorporates wet finger tracking. This smartphone features a corner user interface which comes pre-loaded with sports apps that enable users to easily track their fitness levels. By using the built-in GPS, barometer and compass in combination with the on-screen heart rate & pulse monitor (enabled by ANT+ wireless networking technology), and the iMapMyFitness app – users can easily monitor their day to day performance.