June 23, 2011
The tablet applications revenues will top $15 billion in 2015, with over 75% of the customers owning a tablet have downloaded applications, according to the research company In-Stat. “While the tablet application experience is very similar to the smartphone application experience, there are some distinctions,” says Amy Cravens, Senior Analyst. “Although many smartphone applications are appearing in tablet form, developers are having to recreate smartphone applications to adjust for differences in the tablet form factor, and while the different versions of the OSs are likely to merge in the future, tablet applications are likely to differ due to growing differences in the platform and usage models.”
Despite the rapid diversification in the tablet market, Apple is expected to maintain its tablet application market dominance over Android and other tablet OSs, but will see its 95% market share slip substantially. As one might expect, free applications dominate the number of downloads while paid applications dominate revenue.
Survey respondents indicated that nearly 80% of tablet applications downloaded were through an OS provider store and the majority of respondents prefer using the application store as the preferred method of payment for both the applications and in-application purchases.