Enterprise mobile app users to reach 830 million by 2016
June 21, 2011
Users of enterprise B2E (business-to-employee) and B2C (business to customer) mobile applications (including smartphones and tablets) are forecast to grow at a CAGR of nearly 90% and exceed 830 million active users by 2016, according to a new study from ABI Research. These numbers include B2E apps such as line-of-business apps and B2C, branded company apps.
Enterprise smartphone and media tablet adoption is providing the foundation for enterprise app development and deployment. But, according to enterprise practice director Dan Shey, “Mobile suppliers are providing the critical enablers boosting app adoption.”
The majority of users are B2C customers, with a large share from branded banking, airline, and shopping apps. But according to Shey, active B2C customers could be a much larger group than they are. “There is no reason why most businesses could not offer B2C smartphone or tablet apps to their customers, regardless of business size. The challenge for mobile suppliers will be to promote and facilitate application development for all businesses with the opportunity to generate greater app service and management revenues.”
The study “Mobile Enterprise Applications for Smartphones and Media Tablets” provides a quantitative, in-depth review of the enterprise mobile application market for smartphones and media tablets. Particular emphasis is placed on dissection of the technology drivers and the opportunities and challenges for nine segments of the mobile supply chain. Included are B2E and B2C app customer and service revenue forecasts segmented for seven world regions and by device type as well as 2010 industry B2E app estimates.